tag:blogger.com,1999:blog-70044683650876814992024-03-13T08:23:55.362-07:00SlickSEOAnonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.comBlogger11125tag:blogger.com,1999:blog-7004468365087681499.post-73908900949444636482013-09-22T08:07:00.002-07:002013-09-22T08:07:52.362-07:003 Free Blog Genesis Child Themes To Try Out<div dir="ltr" style="text-align: left;" trbidi="on">
You just purchased the Genesis theme framework and you want to build a blog with it. The default Genesis child theme is ok. It's kind of plain though. What would really make your blog stand out though is a shiny new child theme. But do you want to shell out more cash for a premium child theme? If you have the money to spend sure. But as an alternative, you could go with one of the many <a href="http://slickwp.com/free-genesis-child-themes/">free Genesis framework child themes</a> that are available.<br />
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Since the Genesis theme framework is so wildly popular these days, there are a number of free child themes available for it. In this post, I'm going to list 3 child themes that would work really well for your next blog. So try them out for yourself, and let me know what you think of them.
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<h3>
Breakpoint</h3>
<a href="https://github.com/bradpotter/breakpoint/">Breakpoint</a> is a sleek looking blog theme developed by Brad Potter. it features a black header and white background which makes it a very readable theme.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHZfxjHJ2bWDWx2r8hAEQwpe397HyR1SIV6KiH7H1EgpTjvMAO4CdxjVttttLrbwcjCJtLV1oJspdOO3gMqUA_Kv6jCb8AGlQpsIPSdyy1CWOJVFrB_mtnI54X4Kf5Fc9CswORy84O_ArN/s1600/breakpoint.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="210" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHZfxjHJ2bWDWx2r8hAEQwpe397HyR1SIV6KiH7H1EgpTjvMAO4CdxjVttttLrbwcjCJtLV1oJspdOO3gMqUA_Kv6jCb8AGlQpsIPSdyy1CWOJVFrB_mtnI54X4Kf5Fc9CswORy84O_ArN/s320/breakpoint.jpg" width="320" /></a></div>
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<h3>
Fluid</h3>
<a href="http://designsbynickthegeek.com/designs/themes/fluid">Fluid</a> is a terrific child theme that can be used for any blog. It was designed by Nick the Greek. Like its name implies, this is a fluid width theme that will resize itself based on the visitors browser window.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi18p_QdmDqEtX7ev1mqxTOVDvNJwNvix2e-1nGdvfnZhbZdBcrkTPManuLvBMSmiUdNeDRjBP3f_hVGf9oKBTDk5SnwjTItAarNAO8xeh9bMGhxUKlfLoKlMY-d6JNIYu8CMrtoYsMda60/s1600/fluid.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="158" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi18p_QdmDqEtX7ev1mqxTOVDvNJwNvix2e-1nGdvfnZhbZdBcrkTPManuLvBMSmiUdNeDRjBP3f_hVGf9oKBTDk5SnwjTItAarNAO8xeh9bMGhxUKlfLoKlMY-d6JNIYu8CMrtoYsMda60/s320/fluid.jpg" width="320" /></a></div>
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<h3>
Base</h3>
<a href="http://www.billerickson.net/genesis-base-child-theme/">Base</a> is a child theme developed by Bill Erickson. While it's meant to be a base theme for other child themes to be based off of, it's actually like a nice looking theme in it's own right. Give it a try, especially if you want to make your own child theme.
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAXXZsemM0ARR1aN5NpqSvpQscoWGY997JrOZ_EaMmzdAvO1qWUE1PWmbsqZegu5NIu_AQSzBRJqOzHSzfIFYlczg1L6tAJ1Ws_E5imQ9tRyMXPD11BxVsCzuzmrvYW5hacnNrrPXA8kC4/s1600/base.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiAXXZsemM0ARR1aN5NpqSvpQscoWGY997JrOZ_EaMmzdAvO1qWUE1PWmbsqZegu5NIu_AQSzBRJqOzHSzfIFYlczg1L6tAJ1Ws_E5imQ9tRyMXPD11BxVsCzuzmrvYW5hacnNrrPXA8kC4/s320/base.jpg" width="320" /></a></div>
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What do you think of these 3 blogging child themes? Would you consider using them on your next blog? I mean, they're free to download, so why not try them out yourself.</div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com2tag:blogger.com,1999:blog-7004468365087681499.post-78771144546133163082012-11-06T01:19:00.000-08:002012-11-06T01:19:00.309-08:00Popular and Successful Blogging Niches <!--[if gte mso 9]><xml>
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Unlike a few years ago, making some serious money online is
a very realistic prospect today. In fact, a lot of bloggers are ditching their
9 to 5’s in favor of online-earning opportunities, and using their blogs as
their sole source of income and livelihood. </div>
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If you’re also one of those who aspire to make money via
blogging, it is essential to be able to identify and choose a profitable niche
– a niche that interests you, a niche that you will be able to produce content
for, and a niche that allows you to earn a buck or two. </div>
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For this purpose, the said niche should be popular, and
should have the potential to attract a large audience. There should be a
sizeable amount of people interested in it, and willing to read up on your blog
or buy what you have on offer. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here is a list of 8 of the most popular, profitable blogging
niches out there (plus honorable mentions that didn’t make the list), that are
certain to get a large amount of traffic. Mind you, the competition will be
stiff for each one of these (which is why they’re so popular), so good luck!</div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
8. <span style="mso-spacerun: yes;"> </span>Video Games</h3>
<div class="MsoNormal">
The video gaming industry has been on a steady rise since a
good part of the decade now. Gaming consoles (Xbox and the PlayStation) sales
have been on the rise, but most notably, video game sales have increased by
tenfold during these years, despite the fact that piracy continues to plague
this industry more than ever.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
According to the Google AdWords Keyword Tool, the term
‘video games’ currently gets 6.12 million global monthly searches.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So since the video gaming niche is very popular, it is then
quite understandable that websites catering this niche are some of the most
profitable ones! As the number of video gamers and gaming enthusiasts grows,
everyone wants to know about the latest game releases, read reviews, look up
cheats, and the like. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Popular blogs in this niche include IGN and GameSpot. </div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
7. Movies</h3>
<div class="MsoNormal">
The keyword movies gets a massive 506 million global monthly
search queries! That is a massive number, which makes movies one of the most
popular and profitable niches on the internet.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Like the video gaming industry, search queries for the
keyword ‘movies’ and other related keywords have been on the up as well, which
means that it is another popular blogging niche, which will probably continue
to reach even higher numbers in the future. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Popular blogs in this niche include The Guardian Movies Blog,
Yahoo Movies, Rotten Tomatoes, and of course, IMDB. </div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
6. Celebrities</h3>
<div class="MsoNormal">
Human beings have a natural want or an urge to know and read
about other human beings. This is one of the reasons why celebrity and
celebrity gossip blogs tend to be extremely popular. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Everyone seems to like reading about the interesting lives
of celebrities.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Despite the fact that keywords such as celebrity and
celebrity gossip have seen a decline in interest recently (according to Google
Trends), the keyword ‘celebrity’ for instance, gets 20.4 million global monthly
searches, while other keywords such as celebrity gossip, celebrity
photos/videos, and celebrity news also tend to do quite well.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Writing about celebrities is also interesting, requires no
qualifications as such, and all that is required is an interest in the
entertainment sector.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Popular blogs include the likes of TMZ, PerezHilton, and EW.</div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
5. Pets</h3>
<div class="MsoNormal">
The pets keyword gets 13.6 million global monthly queries on
Google. However some of the other keywords in this niche, such as dogs (almost
46m queries), pet (37.2m), and puppies and puppy (16m) easily outnumber it. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
And while it might be quite a popular niche, the
competition, according to the Google Keywords Tool, is quite stiff for most of
these keywords.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Nonetheless, it is a big niche and there is a genuine
interest in this niche, evident by the amount of search queries that some of
those keywords get, as well as <a href="http://www.problogger.net/archives/2012/08/19/stand-out-in-the-popular-pet-blogging-niche/">this
ProBlogger article</a>. Google Trends backs this up as it shows that there has
been a rise in the interest/search volume in this niche in the recent few
years, even if it’s been very little.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here is a list of some of the <a href="http://www.sheknows.com/pets-and-animals/articles/956641/top-5-pet-blogs">popular
pet blogs</a> out there. </div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
4. Health and Weight Loss</h3>
<div class="MsoNormal">
Ask yourself this: how many times have you Google’d up a
health-related problem or an issue – major or minor, before going to the
doctor? Did you even go to the doc’s or were you able to find the answers on a
website you found off of Google?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Perhaps unsurprisingly, the health niche (83.1m monthly
searches) and it’s many sub-niches also get tons of search queries. But what
surprised me was that according to Google Trends, the number of search volume
has actually been on a steady decline! </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Nonetheless, it remains a popular niche, with new blogs and
websites popping up every day and some reaching unprecedented levels of success
as well. <a href="http://www.danlew.com/9-profitable-health-niches-you-should-take-advantage-of/">Here</a>
is a list of 9 profitable health niches. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Fitness and weight loss are two big sub-niches in the health
category. Fitness, for instance gets 37m monthly queries, and the number has
also been on the rise. Weight loss gets, 11.1m, according to the AdWords
Keyword Tool, and related keywords like diet (30m) are pretty popular as well.
Mind you, these number have seen a pretty healthy growth in the last 3 or 4
years. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
(Word of advice: Do not venture into this niche if you’re
not a qualified doctor or a health professional, and know what you’re talking
about).</div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
3. Relationships and Online Dating</h3>
<div class="MsoNormal">
Relationships and online dating niches have keywords that
are quite popular – ‘single’ (68m queries!), dating (20m), friend (55m),
marriage (24m), date (83m!!), to name just a few of them.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
People mostly turn to the internet to seek relationship
advice, meet other singles, find answers to common relationship problems,
improve their relationships, etc. Blogs operating in this niche hence usually
tend to get a large amount of traffic.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As more and more singles turn to the internet to seek
relationship advice and turn to online dating, now would be the perfect time to
look to venture into this niche. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Popular online dating portals include OkCupid, POF, EHarmony
and Match.com, while there are tons of relationship advice blogs on the
internet as well. </div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
2. Technology</h3>
<div class="MsoNormal">
Technology is a big niche, and it includes a lot of popular
related ‘sub’ niches as well, which could very well be separate niches on their
own. I’m talking about stuff like phones (Android, Apple, iOS, tablets, iPhones
and iPads, etc.), video games, computers and PCs (windows, Macs, Intel,
Microsoft, etc.)… you get the idea. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Technology blogs that cover a wide range of topics hence
tend to do pretty well too. Some of the popular keywords in this niche – all of
which have experienced a monumental rise in search volume and a fair bit of
success over the last few years – include apple, android, windows, iPhone and
iPad to name only a few.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It would be a good idea to check what some of the popular
keywords are which fall under the technology domain. Having said that,
technology-blogs can be goldmines, and success is as good as guaranteed with
this niche. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Popular tech blogs include Engagdget, Cnet, TechCrunch,
Technorati, Redmond Pie, and Gizmodo.</div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
1. Blogging Tips and Making Money Online</h3>
<div class="MsoNormal">
Blogging tips, internet marketing, and making money online
(plus other related sub-niches and keywords) are some of the keywords that have
recently gained a lot of popularity all across the world. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Despite the fact that these keywords don’t get as much
monthly search traffic as some of the other niches mentioned in this article,
the numbers for all of these keywords shows a rising and a pretty encouraging trend.
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As the trend of earning money online and earning through
blogging goes up, and as more and more people strive to earn from home and gain
financial independence rises, this niche will continue to thrive. New bloggers
want to learn from their successful and experienced peers. A lot of people in
this niche are look for help, tips and tricks, while the others are using their
blogs to provide these. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In short, everyone wants to (and is looking for easy ways
to) make money online. If this is your area of expertise, you should certainly
look into providing your users with information, tips, help and suggestions on
this. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Mind you, this niche is quite vast, and does require the
writer/blogger to have a certain amount of knowledge about web development, web
designing, programming and the like, in order to attain credibility in the eyes
of the readers. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lastly, this niche includes social media as one of it’s
sub-niches, so it is essential to have an ample amount of knowledge about
social media/mediums, and the ability to be able to cover a wide range of
social media topics. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Other profitable and
popular niches (Honorable Mentions)</b></h4>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
- Finance (financial improvement, stock markets, investment
opportunities, etc)</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
- Photography (a very popular niche that could easily get
tons of extremely targeted traffic)</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
- Fashion (fashion trends, fads, etc. If this is one of your
interests, writing/blogging about it should be a big deal)</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
- Automobiles and Motoring Blogs (general car blogs are
quite popular)</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
- Sports blogs (covering/following specific teams, a
particular sport, or a wide range of sports like ESPN)</div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com0tag:blogger.com,1999:blog-7004468365087681499.post-16375266470674639332012-11-05T12:46:00.000-08:002012-11-05T12:46:00.252-08:00How to Write Great Blog Posts and Become a Better Blogger<!--[if gte mso 9]><xml>
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The process of creating quality content for your blog, at a
regular period of time can be quite hard. However those who are able to do so
ultimately go on to become some of the best bloggers out there. </div>
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<br /></div>
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Here are a few elements of a quality blog post, all of which
will allow you to become a winner in the blogosphere:</div>
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<br /></div>
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1. <b style="mso-bidi-font-weight: normal;">Start with the
visitors in mind</b>: First things first: as a blogger, your first priority
should be to think of your visitors and the people who would be interested in
what you’re offering, aka. your potential customers. All your content should be
created with the sole purpose and aim of catering to the needs and interests of
the people in your niche, and providing them with solutions. </div>
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<br /></div>
<div class="MsoNormal">
2. <b style="mso-bidi-font-weight: normal;">Plan your posts</b>:
Plan your posts before you begin to write them. This will allow you to
structure your posts, and make it easier to write them. Planning a post in your
head works, however I recommend keeping a pad and a pen handy and making a list
of all the points that you would want to include in your post, the order in
which you would want to put them in, and make any notes. The planning phase is
closely tied to the first point, and ensures that any content that you develop
is <a href="http://www.contentmarketinginstitute.com/2011/04/valuable-content-checklist/"><b style="mso-bidi-font-weight: normal;">findable</b>, <b style="mso-bidi-font-weight: normal;">readable</b>, <b style="mso-bidi-font-weight: normal;">understandable</b>
and <b style="mso-bidi-font-weight: normal;">shareable</b></a>. </div>
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<br /></div>
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3. <b style="mso-bidi-font-weight: normal;">Do your research</b>:
It is essential to do your research before sitting down to write about
something. If you’re blogging about a particular niche, you already know quite
a bit about it and you probably make a conscious effort to keep on top of any
and all developments in that niche. However at the same time, you should spend
some time doing a bit of research on it. This will allow you to verify your
facts and get them straight, as well as learn about any new developments that
you might not have been aware of. Thanks to the internet, looking stuff up
isn’t as time-intensive as it used to be. You can of course look stuff up on
Google, as well as on social media (such as Twitter or LinkedIn) or do it the
‘old way’ and hit your local library. And of course, remember to properly quote
and accredit everything that you use in your post.</div>
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<br /></div>
<div class="MsoNormal">
4. <b style="mso-bidi-font-weight: normal;">Think of what
format will be the most suitable</b>: The great thing about writing for your
own blog is the freedom that you get when it comes to creating content for it!
For instance you have list-based posts, info-based (paragraph) posts,
interviews, video-based posts, infographic-based post, case studies, Q&A
post, link-based posts where you list down links to older articles from your
own blog, or interesting links from the internet, etc. It all essentially
depends on the subject/theme of what you’re writing on and what the best way
would be to write about it. For a comprehensive list of 52(!) blog post types, <a href="http://www.problogger.net/archives/2011/09/03/52-types-of-blog-posts-that-are-proven-to-work/">check
this link</a> on ProBlogger. </div>
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<br /></div>
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5. <b style="mso-bidi-font-weight: normal;">Titles are
important</b>: The title of your post is perhaps the most important part of it
– it is the first thing that your visitors will see (which means that whether a
someone goes on to read the full post depends on it) and it will also show up
in the SERPs. Give your post the best possible title that you can possibly
give. From a SEO perspective, there are certain rules that need to be followed,
such as the inclusion of keywords. However that is not to say that you cannot
craft a great title for your post. The title needs to be catchy, an
attention-grabber, and relevant to the post. </div>
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<br /></div>
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6. <b style="mso-bidi-font-weight: normal;">Calls to action</b>:
A good post makes a great point, and then asks the reader to do something,
essentially known as a call-to-action (or CTA for short). A CTA, usually placed
at the end of a post but can be put just about anywhere, is something that
calls upon the readers to take a specific action – such as leaving a comment,
asking for the answer to a question, asking them to subscribe to your blog, buy
your new plugin, ‘like’ your Facebook page, or anything else. </div>
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<br /></div>
<div class="MsoNormal">
7. <b style="mso-bidi-font-weight: normal;">Categorize your
posts</b>: Your blog should already have a certain number of specific related
categories. Any post that goes up on your blog should be able to fit into at
least one of these categories. For instance if you have a blog on ‘technology’,
it would probably have the following categories: windows, mobile, Android, iOS,
gadgets, gaming consoles, etc. Any post that you do should be relevant to one
of these categories, and hence be able to fit into one of them. </div>
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<br /></div>
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8. <b style="mso-bidi-font-weight: normal;">Meta descriptions
are essential</b>: Meta descriptions are very important from an SEO perspective.
These descriptions are the ‘snippets of text’ that show up in the SERP when
your website or one of your pages shows up on Google. Use meta descriptions to
accurately describe what the post/page is about, and use a maximum of 160
characters for this purpose. </div>
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<br /></div>
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9. <b style="mso-bidi-font-weight: normal;">Add multimedia</b>:
The hallmark of a good blog and in particular a good post is that it consists
of a variety of different elements, and does a great job of creating a balance
between their usage. Text, pictures and images, infographics, embedded videos,
tweets, and the like, all these things should be used in a post, without one
overshadowing the other; a big wall of text, or over-usage of images in a
single post will end up looking quite. However it is important to add images
and videos wherever required, as it might help get your point across in a much
better manner (infographics can be quite useful here). </div>
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<br /></div>
<div class="MsoNormal">
10. <b style="mso-bidi-font-weight: normal;">Don’t think too
much about word count</b>: Simply put, quality always takes precedence over
quantity in my book. Concentrate on quality, instead of focusing on writing at
least an x amount of words. It all depends on what you’re writing about, and
the depth and detail you would want to go to. Some posts might take 400 words,
others might go on to 4000. Bottom line is that quality > quantity!</div>
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<br /></div>
<div class="MsoNormal">
10. <b style="mso-bidi-font-weight: normal;">Proof-read your
posts</b>: Proof-reading your post once you’re done writing them, and before
you press the publish button, is vital. Check your posts thoroughly for any
grammatical or factual errors. Edit sentences if required. Split them into
paragraphs wherever necessary. </div>
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<br /></div>
<div class="MsoNormal">
11. <b style="mso-bidi-font-weight: normal;">Add an author bio</b>:
It is essential to add a little something about your own self to the post. Readers
are interested in knowing about the person who wrote the post (and other
details about him/her, such as what he/she does for a living). It also helps to
add a bit of credibility to your post; for instance, as a professional
photographer with 15 years of experience behind you, putting this bit of
information in your post would give it that much more credibility if your post
is on ‘DSLR photography tips on how to use a wideangle lens for landscape
photos’.</div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com0tag:blogger.com,1999:blog-7004468365087681499.post-39201913598905614342012-11-04T09:03:00.000-08:002012-11-04T09:03:00.378-08:00A Checklist of Essential Things to Do After Writing a Blog Post<!--[if gte mso 9]><xml>
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Crafting a good blog post takes time, and a lot of focus.
However it is only half of the game. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Once you’ve written an excellent post for your blog, give
yourself a quick pat on the back, and make sure you immediately take your
attention towards taking care of these important list of tasks, or what I like
to call ‘post-post essentials’. Note that a lot of these things need to be done
before you publish your post. After the post goes live, it’s essentially all
marketing, link-building and getting the word out.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1. Write a relevant, catchy, short post-title that does an
apt job of telling visitors what the post is about, and includes relevant
keywords as well. Sure, you may already have written a good title for your
post, and it’s totally okay to stick with that. However I recommend revisiting
your header/title in order to optimize it after finishing your post and before
hitting that publish button. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2. Optimize your post’s URL. Doing this is extremely
important and a lot of bloggers out there seem to ignore this. Although URL
optimization is a vast field in itself, it is important to (a) put in any and all
relevant keywords in there (especially your primary keyword), without stuffing
keywords, (b) keep it as short as possible – 5-8 words at max, which are easier
to share over social networks (use a service like bit.ly for this purpose) (c)
use hyphens between words (instead of underscores or anything else), (d) all
alphabets should be lower case, as URLs are case-sensitive, and (e) eliminate
words such as ‘a’, ‘the’, ‘it’ etc. A good example of an optimized URL for this
article, for instance, would be www.WebsiteName.com/things-to-do-after-writing-blog-post.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3. Internal linking is essential and a great SEO habit. It
keeps link juice within your blog (maybe even transfer some of it to
lower-ranking pages), and helps improve your Google PR. Internal links are also
convenient for your readers, as they provide them with relevant information
easily. Make sure that you pick up a couple of old posts on your blog –
relevant to the current article of course – and link to them. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
4. After hitting the publish button, it is essential to put
up the post on social mediums. For this purpose, I recommend posting a tailor-made
update to each medium – perhaps include a sentence, an image or a teaser from
the post with the update. Send out an update on Facebook and Twitter every 4 or
x number of hours, and use a scheduling tool for this purpose. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
5. Submit your content on social bookmarking sites such as
StumbleUpon or Digg. Even though their effectiveness has waded in recent years,
these are still great mediums to promote your content, get valuable exposure
and drive traffic to your blog. </div>
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<br /></div>
<div class="MsoNormal">
6. Post comments on other <b style="mso-bidi-font-weight: normal;">relevant</b> blogs. Just about every blog out there allows people to
post comments, and this can be leveraged in order to get some valuable
backlinks to your blog. Almost all blogs allow commenters to post a link to
their blog (in a field called website/URL/etc.), and this link – or one of the
recent posts from your blog, if a comment plugin such as CommentLuv is being
used on the blog – will then be shown along with your blog. Some blogs will even
give you a do-follow backlink to your blog. However there’s much more to
posting comments than it simply being another link-building method: comments
encourage interaction, allow you to build and develop relationships with other
authority bloggers and like-minded people, and (if you do it consistently)
build your authority. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
7. Look at some of the popular trends on Twitter, for
instance. If your blog post is relevant to any one of them, send out a tweet
about it and make sure you use the relevant hashtag with your update. People
from all over the world or anyone following that hashtag will then be able to
see your tweet and of course, your link. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
8. Send out an update to your email list. You probably spent
months, if not years, collecting email IDs of visitors on your blog (if you
haven’t done this, I suggest you get on it!). Essentially, what this list
represents is a group of people that will be very eager and interested in hearing
about what you have to say or buy what you’re selling (which is why they
voluntarily gave you their email IDs, right?), and this in turn means highly
targeted traffic for you. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
9. Ask for endorsements and mentions from other bloggers. In
blogging, it is essential to build relationships with other bloggers in your
niche. You can do this through social media (engaging with them on Facebook or
Twitter), or by linking to their content in your posts. You can then ask for a
favor, and ask them to link to or blog about your post, do a review on their
blog, etc. A single glowing endorsement or recommendation from an authority
blogger could do wonders for you! </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
What do you do after finishing up with writing a post? Do let me know in the comments! </div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com1tag:blogger.com,1999:blog-7004468365087681499.post-80816166082629014982012-11-03T05:13:00.000-07:002012-11-03T05:13:00.494-07:00Benefits of a Niche Blog and How to Start One<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
Choosing a niche for your blog is essential, and an
important aspect to having a successful blog. There are quite a few reasons why
niche blogging can be a much more beneficial practice than general blogs. </div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Benefits of (and Reasons
to Start) a Niche Blog</b></h3>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
1. Build Authority</h4>
<div class="MsoNormal">
Nice blogging lets you write about something you love – for
instance something that you’re passionate about – and hence establish authority
easily. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With a niche blog, you’re writing about a topic that you
well and truly love, and are extremely passionate about. This means that you
have, in all probability, ample amount of knowledge and know-how on that
certain topic and that you’re probably already an expert on it. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It could be any niche that interests you, such as
technology, sports, or photography, for instance. You may even choose a
sub-niche, such as iPhone app reviews, the NFL, or reviewing camera lenses. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
2. Better SERP Rankings</h4>
<div class="MsoNormal">
Niche blogging allows you to write about a specific thing,
giving you a chance to rank better, if you do your optimization right. You will
be able to focus on a few essential keywords, which will allow you to rank
better for them.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is not to say that general blogs don’t do well with
Google. However focusing on a single topic will make it easier to rank well for
any keywords related to that topic. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
3. Better Content</h4>
<div class="MsoNormal">
If you write on something that you truly care about, and are
interested in (such as a hobby), blogging on it will give you a chance to
create excellent content for it. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Your interest, knowledge and the fact that you genuinely
care about what you’re writing about will manifest itself in your posts.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
You will be able to create quality posts effortlessly, and
in a blogging world where ‘content is king’, your content will be able to connect
with and engage a large number of people. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With the passage of time, you’ll be able to have a large
loyal following, and give anyone who visits your blog a genuinely good reason
to subscribe to you, or buy what you’re selling.</div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
4. Easily Manageable</h4>
<div class="MsoNormal">
Niche blogs are much more easily manageable, because all
your attention and your efforts are focused on a single topic. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For instance all your research and writing efforts are
focused strictly on your niche, as are all your marketing efforts. With niche
blogs, it is much more easier and manageable to target the right kind of
audience, and bring targeted traffic on your blog. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
With niche blogs, you’re catering to a very targeted group
of people (e.g. NFL fans, photography enthusiasts or people into weight loss). Therefore
you only need to meet the needs of this specific group of people, and create
content/products/service for them. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
5. Community Building</h4>
<div class="MsoNormal">
Niche blogs promote community building, and help build a
community of like-minded people or people who share similar interests. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Niche blogs provide people (with the same interest) a single
platform to where they can engage in discussions, get tips or advice, have
their say, and share their own thoughts and opinions with the blogger (you), as
well as other visitors and readers. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So in essence, with a niche blog, you’re essentially
bringing people with similar interests together, thus helping build a
community.</div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
6. More Money</h4>
<div class="MsoNormal">
Niche blogs can help you earn a serious buck or two! </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Since niche blogs focus on a single subject, topic or
interest, and hence bring in extremely targeted readers, these readers are more
likely to click on these ads since they will already be targeted (and hence
relevant) to your readers. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This is precisely why niche blogs tend to do well when it
comes to earning money. The CTRs on niche blogs are generally quite high,
because ads are targeted to the demographic. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
However in order to monetize traffic via ads, you need to
bring targeted traffic into your blog, which is something niche blogs struggle
to do (mostly because they have limited appeal, and only a small number of
people might be interested in a specific topic). </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
7. Easy to Get Up and Running</h4>
<div class="MsoNormal">
Niche blogs are generally easier to start, set up, and get
up and running. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
All you need is a domain ($10/year), and a cheap hosting
package (as low as $3/month). A free Wordpress installation, a free (or a
premium theme) and a couple of widgets and plugins, and some tweaks later,
you’ll have your very own niche website. </div>
<div class="MsoNormal">
<br /></div>
<h3 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">How to Set Up a Niche
Blog the Right Way</b></h3>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
1. Choose a niche: In order to begin on the right foot, it
is necessary to start with choosing the <b style="mso-bidi-font-weight: normal;">right</b>
niche. This could be the difference between success and failure when it comes
to your niche blog. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
But what exactly is a ‘right’ niche? A good niche or a good
area to focus and write on is one in which (a) you have an ample amount of
interest or are passionate about, (b) a vast amount of knowledge, (c) the
ability to write and produce a lot of quality content for, (d) can produce
something unique for, offering your readers a unique proposition, (e) an area
of focus for which you’ll be able to bring in<span style="mso-spacerun: yes;">
</span>a reasonable amount of traffic, advertisement and interest, and (f) a
niche which is not overly saturated already. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Refrain from choosing a niche based solely on profitablilty
or potential revenue, but where you have little or no knowledge, expertise or
interest. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2. Here Today, Gone Tomorrow: This is in a way related to
the first point. Beware of trending niches that may have an appeal today, but
might fade away and disappear at some point in the future. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
This usually includes any events which might be extremely
relevant today, and generate a lot of interest right now, but may quickly become
irrelevant. For instance if you decide to blog on the 2012 US Presidential
Campaign, you may get a lot of traffic right now, but after the campaign is
over and a new president is elected, interest in the campaign will start
to<span style="mso-spacerun: yes;"> </span>wane off, ultimately coming to a
point where your blog gets only a couple of visits.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3. Identity: At this stage, it is important to have an
identity, and know who you will be on the internet. Whether you blog with your
real name, or a pseudo-name, it’s your call. Both come with their own set of
pros and cons so it is important to take everything into consideration before
taking the plunge. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Most niche bloggers prefer to blog with their own name. If
you intend on doing so, it is important to know what information to divulge and
put on the internet. Secondly, if your blog is tied to your real name, you
won’t be able to sell it. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
4. Content: With niche blogs, you’re playing in a relatively
small field, with only a small pool of potential visitors. In order to be able
to appeal to those people, and keep them interested in what you’re offering,
variety is essential. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Make sure that you use different types of media on your
blog. Try to be unique and different by offering something that no one else
offers, and something that gives you a competitive advantage. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>Additional Read</b>: <a href="http://www.smartpassiveincome.com/how-to-build-a-niche-site/">Here’s a
pretty comprehensive article</a> about how this person was successfully able to
build a niche blog and monetize it. </div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com0tag:blogger.com,1999:blog-7004468365087681499.post-15716916435294352692012-11-02T00:30:00.000-07:002012-11-02T03:00:01.825-07:00Best Social Media Tools for Internet Marketers<!--[if gte mso 9]><xml>
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<br />
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Here are some of the best tried-and-tested social media
tools for internet marketers and bloggers:</div>
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<br /></div>
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1. <a href="http://hootsuite.com/">HootSuite</a></div>
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One of the best social media management tools out there,
HootSuite allows you to manage all your social media profiles from a single
window. You can add a multiple number of profiles to HootSuite, and manage
various different aspects from a single window. </div>
<div class="MsoNormal">
<br /></div>
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It can be easily integrated with all popular social
networks, such as Facebook, Twitter, Google Plus, MySpace, LinkedIn, and
FourSquare, to name a few. You can easily view your timelines, tweets, shares,
likes, and just about any other activity on your social profiles. In addition,
and this is where I feel HootSuite will prove to be particularly useful for
internet marketers, HootSuite also provides plenty of custom analytics. </div>
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<br /></div>
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HootSuite also lets you schedule updates and tweets. All in
all, makes it extremely easy to manage a large Facebook fanpage or a large
Twitter following.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
HootSuite is also available on the iOS and Android platforms
as a free app. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
2. <a href="http://tweetdeck.com/">TweetDeck</a></div>
<div class="MsoNormal">
TweetDeck is another social media management tool and
dashboard for Twitter and Facebook. It was acquired by Twitter last year, when
it underwent some major changes, coming out of the process as a better product.
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The downloadable application features multiple columns, all
of this can customized and configured to show updates from Facebook and Twitter
– such as timelines, mentions, comments, interaction, etc. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Tweetdeck, like HootSuite, also lets you schedule Twitter
tweets and Facebook updates. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
3. <a href="http://www.verticalresponse.com/social-media-marketing">Vertical Response
Social Media Marketing</a></div>
<div class="MsoNormal">
Vertical Response’s Social Media Marketing is a great tool
for small and medium enterprises. It helps them create, launch and promote their
own social media campaigns from A to Z. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For starters, the service will provide relevant content that
is guaranteed to get clicks on social networks such as on Facebook and Twitter.
They will also assist businesses with developing their own social media marketing
campaigns within a few short minutes. They offer various audience engagement
solutions for all social profiles, and one of the ways that they do this is by
creating and sharing coupons on social networks in order to encourage
first-time and repeat customers. </div>
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<br /></div>
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Like any other good social media marketing service, they
also provide plenty of metrics and analytics on reach and engagement, in order
to determine the success of your social marketing efforts. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The service also combines social media with email – think of
it like HootSuite combined with MailChimp!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
4. <a href="http://bufferapp.com/">Buffer</a></div>
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I’ll be honest, I just recently discovered and started using
Buffer, and I’ve got to say, it’s a pretty nifty little service! </div>
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<br /></div>
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What buffer does, in simple terms, is that it allows you to
schedule tweets quickly. For instance if you want to send out tweets quickly,
in a specific order and at regular intervals, buffer is a great little tool. </div>
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<br /></div>
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So in essence, instead of overwhelming your followers or
fans with a lot of updates all of sudden (or spamming their timelines with too
many updates, you can instead ‘fill up your buffer’ at a single time during the
day and the service will automatically post them throughout the day. </div>
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<br /></div>
<div class="MsoNormal">
You can share articles, links, videos, images, etc. easily,
and set which order they should be sent in and how many times in a day. You can
post to a multiple number of accounts such as Facebook, Twitter and LinkedIn,
and share content between these social mediums as well.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
5. <a href="http://klout.com/home">Klout</a></div>
<div class="MsoNormal">
Klout is a social media analytics service, which allows its
users to measure their influence across their social networks and ‘empower
every person by unlocking their influence’. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The service takes in excess of 400 variables into account, across
many different social media profiles such as Twitter, Facebook, G+, LinkedIn,
4Square, Wikipedia page (if you have one!) etc. in order to measure their
reach, size of their network, content created/shared, the people that they’re
connected with, and determine their overall social reach and influence (the
people that you influence and your own influences). </div>
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<br /></div>
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At the end, it provides you with your very own ‘Klout score’
– a measure of your social worth, to put it simply. <span style="mso-spacerun: yes;"> </span>The score is a number between 1 and 100, and
is a representative of your overall social media influence. </div>
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<br /></div>
<div class="MsoNormal">
The scorecard, if it can be called that, also provides you
with how your content has influenced people in your circles, the topics/areas
of interest (based on what you usually share), among other things. You can then
work on improving your social influence or your Klout score, or work on
specific areas of your social influence, based on the score.</div>
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<br /></div>
<div class="MsoNormal">
A very useful service, which might be more useful than you
think! Go ahead and check out your Klout score. </div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com0tag:blogger.com,1999:blog-7004468365087681499.post-62180043310986578342012-11-01T01:23:00.000-07:002012-11-01T01:23:00.774-07:00Google AdSense: A List of Pros and Cons<!--[if gte mso 9]><xml>
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It’s common knowledge that Google AdSense is easily one of
the most widely-used online advertisement services in the world. It allow you
to easily monetize your online content by letting you put up targeted text,
image or video-based advertisements on your blog/website, and be able to
generate revenue from these ads on a per-click or a per-impression basis.</div>
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<br /></div>
<div class="MsoNormal">
A large chunk of blogs and websites out there on the
internet (millions of them!) are using this service to monetize their online
efforts and earn money from AdSense. Granted, there are a whole bunch of
alternatives available out there as far as putting ads on your blog or your
website goes, however AdSense remains on top and beats its competition by a clear
mile! It is therefore not surprising when one learns that Google earns more
than one-fourth of its revenue though AdSense! </div>
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<br /></div>
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The reason why it is the most widely-used advertisement network
and the market-leader is that AdSense is superior to many of its competitors in
many different ways; it provides certain advantages that none of the other ad
networks offer. At the same time, it does come with its set of shortcomings and
limitations as well. </div>
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<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">A Case for AdSense</b></h4>
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Here are some of the advantages of using AdSense over the
other advertisement networks out there:</div>
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<br /></div>
<div class="MsoNormal">
1. Simple and Easy to Set-up: AdSense is extremely simple
and straightforward to set up. All it takes is filling out a simple form and
wait for approval (which can take a few weeks). Other ad networks,
unfortunately, don’t make this process as simple; some require you to fill in
long-winded forms or make phone calls, making the application process unnecessarily-complicated.
</div>
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<br /></div>
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2. No Restrictions: Quite a lot of the ad networks out there
have you fulfill certain criteria (such as minimum levels of site traffic)
before you can apply for them, or put certain location-based restrictions as
well. There are no such restrictions or requirements when it comes to AdSense.
Anyone – even small websites that don’t get a lot of traffic – can easily set
AdSense up and start using it. </div>
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<br /></div>
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3. A Large Variety of Ads: With AdSense, you have a large
variety of ads to choose from – contextual ads, text-links, banner ads and
other image-based ads, flash advertisements, video ads, and many more. You can
choose what kind of ads you would like to show up on your website, and since
you have many different ads types to choose from, the ads blend into the design
of your website easily. </div>
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<br /></div>
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4. Targeted Ads: One of the best aspects about AdSense is
that the ads displayed on your website are extremely targeted and relevant to
the content of your blog. A lot other ad networks do not display targeted ads,
even though they claim to do so, putting up ads that are totally irrelevant to
the content and the subject matter of your website. Targeted or relevant ads
will allow you to monetize your blog in a better way and maximize your
earnings. </div>
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<br /></div>
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5. Large Base of Advertisers: The reason why AdSense is
easily able to serve targeted ads is that it is backed by a large base of
advertisers – probably the largest out there! No matter which niche you’re in,
what topics you write on and what the theme of your blog is, AdSense will
almost always be able to serve relevant ads on your blog. </div>
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<br /></div>
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6. Payouts are Good: In my experience AdSense provides the
best payout rates in the industry. It easily offers the best earnings out
there, which means more money in your pocket for the same amount of effort. AdSense
earnings also remain fairly consistent. </div>
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<br /></div>
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7. Monetize Traffic from All Over the World: Another
distinct advantage that AdSense has over all its competitors is that it lets
you monetize traffic from all over the globe – local and international. If for
instance your blog gets international traffic (almost every website on the
internet does!), AdSense will allow you to monetize that. This is also the
reason why AdSense is able to offer the best payout rates; most of the other ad
networks will either not allow you to monetize this traffic, or their payouts
will be extremely low for traffic from outside the US/North America. </div>
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<br /></div>
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8. Reliability: AdSense is, in my opinion, extremely reliable
when it comes to payments, which is understandable since it is a product of
Google. You’ve got a multiple number of payment methods to choose from
(depending on your location), and payments are always sent on time, and made in
full. </div>
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<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">A Case against
AdSense</b></h4>
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In order to provide readers with both sides of the pictures,
and a fair view of how AdSense functions, here is a list of some of the areas
where it falls short:</div>
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<br /></div>
<div class="MsoNormal">
1. Exclusivity: One of the best downsides when it comes to
AdSense is the ‘exclusivity pact’ that you sign with it. What this means is
that signing up for AdSense bars you from using any other ad network out there.
</div>
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<br /></div>
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2. Low CPMs: While I mentioned earlier that the payout rates
with AdSense are better than their competitors, they’re still quite low. Google
refuses to publicly share the percentage of revenue they give to publishers and
ad partners, however just about every other ad network makes this information
publicly available. </div>
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<br /></div>
<div class="MsoNormal">
3. Minimum Payout Level: Google has a minimum payout level,
and usually pays you once you reach that amount – which is $100 at the time of
writing. You are then paid every time you reach or cross this threshold, and it
can be incredibly frustrating if you’re just a few dollars short!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
4. Ban-friendly: Google AdSense is often accused of being
extremely ban-hammer-friendly; if it detects any fraudulent clicks or illegal activity
on your AdSense account – through your own fault or unwittingly – you will be
immediately disqualified from the program and banned, withholding any remaining
payments as well. This often happens without any warning signs whatsoever, and there
have been plenty of incidences where webmasters and bloggers have been banned even
though they themselves weren’t involved in any fraudulent activities (or at
least they claimed not to be). </div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com1tag:blogger.com,1999:blog-7004468365087681499.post-43427853216488502522012-10-31T00:58:00.000-07:002012-10-31T00:58:00.266-07:00Guest Posting Roundup: How to Write and Submit Guest Posts<!--[if gte mso 9]><xml>
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Writing a guest posts and submitting them on high-PR blogs
can be an extremely beneficial exercise for a multiple number of reasons: it is
a great link-building method (think of all the traffic that you’ll be able to
generate off a single backlink, especially if it’s a high-PR blog that gets a
lot of traffic!), it is great for exposure and it is an excellent way to build
some authority and make your mark in your niche. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
However the process of submitting guest posts can be tricky,
to say the least! Authority blogs usually get a ton of guest-post requests each
day, and only a small percentage of those posts are actually up to the mark and
hence actually end up getting approved. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Do your research</b></h4>
<div class="MsoNormal">
Make sure that you do your research before sending in your
proposal – knowing what range of topics are covered by the blog you’re planning
to write for, what their visitors would like to read, and knowing what exactly
it is that you would write on. A popular topic that gets a lot of views and
shares for instance would be a great idea for starters. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Start on the right
foot</b></h4>
<div class="MsoNormal">
It is essential to start correctly from the top when
submitting guest posts. This gives you a much bigger chance of getting
approved. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Doing so involves getting in touch with the blog owner in a
proper manner, and sending in a formal request where you express your interest
in writing a guest post for the blog. Be polite when doing this. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
I recommend drafting a proposal of sorts, and keeping it
brief: should include a proper headline, a few sentences introducing yourself
and what you do, your desire to write a guest post on the blog, listing down
the reasons you think why this would be a mutually-beneficial exercise for all
parties that are involved (for both the writer and the blog owner), what
topic(s) you can write on, and finally pitch your post idea – what the post
will be about and how you’re qualified to write on this topics.</div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Guidelines to follow</b></h4>
<div class="MsoNormal">
Once your proposal has been approved, ask the blog owner if
there are any specific guidelines that you’re required to follow. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Most authority blogs, particularly in certain niches, are
very particular and strict about this, and will have you follow a stringent set
of rules when writing a post. Other blogs might not be so stringent, apart from
maybe a word-limit and a linking policy (such as the number of times you can
include a backlink to your own blog). </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Make sure that you’re well-aware of these rules before
proceeding any further. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Write for the readers</b></h4>
<div class="MsoNormal">
Always write with the reader in mind. Give the readers
something that they would actually <i style="mso-bidi-font-style: normal;">want</i>
to read. And write it the way they would want to read – short paragraphs that
can be skimmed over easily, language that is easy-to-understand, and attractive
headings/titles. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Write on popular topics, or topics such as trending topics (which
are relevant to the blog). Popular topics usually generate a lot of interest
and buzz, with minimal marketing effort. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Write the article like a blog – you’re not writing for
Wikipedia or any other encyclopedia, blog posts should be ‘bloggy’ – which
means they need to be fun, humorous and appealing to the readers. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Make sure your article makes a point. Use plenty of
examples, wherever required. <b style="mso-bidi-font-weight: normal;">Important
points should be in bold.</b> Accredit and cite any and all sources where the
information has been taken – either at the end of the post, or by hyperlinking
to the source. And most importantly, proof-read your piece before sending it
in, if an article with errors gets published, it would be very embarrassing, to
say the least!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Above all, make sure you add hyperlinks to your own blog as
well! </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Always send the final
version</b></h4>
<div class="MsoNormal">
This one’s important: ALWAYS send the blog-owner a
complete/final draft of the article, instead of sending in a rough draft and
asking for advice, critique or tips. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Many guest bloggers think it is a waste of time to send in
the full article if it won’t be approved and hence would want to run by a
semi-finished version of the article. Not a good idea. Write the full-post and
always send the final version of the article to the owner. Also send in a
request along with your article, stating that you would like for him or her to
acknowledge the receipt of the article and whether it will accepted for
publication on the blog or not; if not, make sure that you reserve the right to
have it submitted on another blog. Here’s how you can <a href="http://www.problogger.net/archives/2012/10/28/how-to-handle-guest-post-rejection/">deal
with guest post rejection</a>. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
In short: never send in a semi-finished or low-quality
version of the article in the fear of getting rejected; you won’t be doing
yourself any favors. As a blog owner, I would reject such an article as soon as
reading it. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Include a bio</b></h4>
<div class="MsoNormal">
Include a short bio about yourself – a simple ‘About Me’
that includes your name, what you do for a living (or where you work), a few
words about your interests, and a backlink to your own blog or website (if the
blog allows this). </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Blogs using Wordpress usually use plugins for displaying
author information (such as <a href="http://fanciestauthorbox.com/">this one</a>),
and these blogs will also let you edit your personal information, add the link
to your blog, give an email address, and links to your social media profiles
via the Users page in the Wordpress Dashboard. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
<b style="mso-bidi-font-weight: normal;">Respond to Comments</b></h4>
<div class="MsoNormal">
Once your guest post goes up, make sure that you check back
in regularly to approve and respond to any and all comments. Responding to any
and all comments is essential, and depending on the amount of traffic the blog
gets, you could get anywhere between a few comments, to hundreds of them. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For instance if the blog (a) gets a lot of visitors, (b) has
been able to successfully engage a large number of its readers, and (c) if your
post is interesting and appeals to a lot of its visitors, you might end up
getting hundreds of comments. Acknowledging this feedback is essential. And be
prompt about it. Check back at least once-a-day for a week after the post gets
published, and reply to and acknowledge comments, even if it’s a simple ‘thank
you for your feedback’. </div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com74tag:blogger.com,1999:blog-7004468365087681499.post-26782248189765589232012-10-30T05:22:00.000-07:002012-10-30T05:22:25.465-07:00How to Have a Great Blog and Be a Successful Blogger<!--[if gte mso 9]><xml>
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When it comes to blogs, quality matters! Every blogger out
there is well-aware of this fact, however different people define quality
differently. Here are a few important things which every blogger should definitely
take into consideration in order to be successful blogger, and have a ‘quality’
blog that gets tons of visits, traffic and social shares. </div>
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<br /></div>
<h4 class="MsoNormal">
Do Your Research</h4>
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In order to have a great blog that kicks some serious ass as
far as getting visitors and traffic goes, research will be essential. This
includes a multiple number of things, such as doing research on what people in
your niche and your potential visitors would want to read, keyword research,
jargon/buzzwords research, knowing what kind of posts are popular in your niche,
knowing how to craft posts, knowing what style of posts are popular in your
niche, and of course, research on your competition – such as how many other
people are writing on such topics, and what kind of competition you face from
them for the same topic. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Research is essential because it sets up a solid base and a
strong foundation for your blog post (and your blog, in general), and allows
you to go on to write a good blog post. First and foremost, it provides you
with ammunition in the form of a specific topic to write on, or a specific
problem to tackle. You can then go on and write an excellent, well-written blog
post that people would actually want to read!</div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Write for Your Readers</h4>
<div class="MsoNormal">
A big part of being a successful blogger is having the
ability to write for your readers. No one wants to read incessant ramblings
about, say, the problems you’re having with your life; it’s not your personal
diary. It’s a blog, and it is a place where you should be writing about stuff
that people actually want to read. </div>
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<br /></div>
<div class="MsoNormal">
Try writing useful stuff, provide people with tips, a
resource list, advice, assistance/help, how-to’s and other information that
will be useful to them. Content that will make them want to bookmark your
website, browse it and spending time on it, and of course, share it over
Facebook and Twitter. </div>
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<br /></div>
<h4 class="MsoNormal">
Offer Something Unique</h4>
<div class="MsoNormal">
Original content is the best kind of content out there.
Being original and unique will set you apart from others, and give you a competitive
advantage. If you can write on something that makes you think ‘I cannot believe
no one’s written about this before!’, you probably have winner on your hands! </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Always have something inimitable and distinctive in your
blogging arsenal; it could be anything, from the topics that you cover, or your
writing style, or a sub-niche that is relatively unexplored by other bloggers
which you can look to fill, a product that takes a successful idea and makes it
better, a service that forces people to question their loyalty to another
brand, and so on and so forth. </div>
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<br /></div>
<div class="MsoNormal">
This is something that is commonly referred to as having a
USP, or a <a href="http://en.wikipedia.org/wiki/Unique_selling_proposition#Definition">Unique
Selling Proposition</a>. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Produce Quality Content</h4>
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A great blog does a great job of consistently churning out
quality posts; posts which are thought-provoking, makes its readers think and
maybe even change behaviors or the way they do certain things; posts which
provide an insight into a specific topic; posts which do a good job of giving
their readers up-to-date information, insight and analysis on a wide range of areas;
and content which provides solutions to problems, or useful advice. </div>
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<br /></div>
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A classic example would be the excellent website <a href="http://www.lifehacker.com/">Lifehacker</a>, a website which provides
‘life hacks’ or solutions to everyday problems related to a wide range of topics
that almost everyone faces from every field of life. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Furthermore, quality content is relevant, and consists of
posts that are grammatically and factually-correct, easy-to-read or
skim-through, have memorable titles and content, concise and well-structured
sentences, and are informative as well. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Social Media Integration</h4>
<div class="MsoNormal">
Social media integration and social networking websites is
essential, and a great blog need to be well-integrated with social networking
websites such as Facebook, Digg, Stumble Upon, Twitter, Google+ and the like. Having
a simple toolbar that has ‘like’, ‘share’, ‘retweet’ or ‘+1’ buttons will
encourage readers to share your content on their social profiles, and this is a
great way of getting more exposure, and free marketing for your content and
your blog. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
There are plenty of plugins and tools that allow you to add
social icons to your blog, such as <a href="http://sharethis.com/publishers/get-sharing-tools">ShareThis</a>, which
works with a multiple number of platforms as well, including Wordpress,
Blogger, Drupal, Joomla, to name a few. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Visually Attractive</h4>
<div class="MsoNormal">
A great blog looks great, it’s as simple as that. It should
have a good balance between visuals and text, and should use images and other
forms of multimedia in a balanced and effective manner (without over-doing it).
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A well-designed blog, for instance uses a good theme, has
easily-readable text and a legible font, uses multimedia within posts wherever
required – especially<span style="mso-spacerun: yes;"> </span>where a boring
wall of text, data or information can be converted into attractive visuals
(such as through infographics), has a well-designed navigation bar and sidebar,
etc. </div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com0tag:blogger.com,1999:blog-7004468365087681499.post-64029425547446653632012-10-26T05:45:00.000-07:002012-10-29T23:18:41.964-07:00Webhosting 101<!--[if gte mso 9]><xml>
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Webhosting is, and will be detrimental to the success of
your business and everything else that is related to it. Personally, I think it
is one of the most important decisions that you’ll need to make before you do
anything else. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
It is hence crucial to choose a good webhost, and avoid
falling for gimmicks or promotions that might urge you to go for cheap
webhosting, and be stuck with shoddy hosting and aftersales for a long period
of time, putting your business and your online presence as well as your
reputation at risk. And for what, a few hundred bucks?</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Here are some of the things you should consider when choosing
a webhosting service for your website or blog(s), and especially when deciding
between an expensive webhosting package vs. a cheap one:</div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Reliability</h4>
<div class="MsoNormal">
By far, the most important factor when it comes to webhosts:
reliability. This is something that can make or break a webhosting service.
Every single webhost that you come across will claim to be ‘the most reliable
out there’, or guarantee 99.9% uptime, but in reality, it’s mostly a load of
BS, especially when it comes to cheap webhosting packages. Remember, you get
what you pay for, and with cheap webhosts, expect plenty of downtimes, outages
and generally unreliable service. Webhosts such as <a href="http://lifehacker.com/5911651/five-best-web-hosting-companies">HostGator,
BlueHost or DreamHost</a> might not be cheap, but they’re the most popular ones
for a reason!</div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Security</h4>
<div class="MsoNormal">
Another important element is security. They skimp on using
important/essential security measures for their service, and hence don’t
provide these to their customers as well, in order to bring the costs down. As
a result, websites hosted on these are much more prone to getting hacked and
vulnerable from a security point-of-view. Make sure the webhosting company you
choose provides at least some sort of security as a standard with your package
(and the option to purchase other forms of website protection such as <a href="http://www.sitelock.com/">SiteLock</a>). </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Features</h4>
<div class="MsoNormal">
Cheap webhosting services will almost always skimp out on
the set of features that they provide. For instance these services will rarely
provide unlimited bandwidth, the ability to host more than a few websites
(unlimited domains), and other features that the more expensive web-hosting
services usually offer as a standard with all their packages. Additional features
like a good control panel (cPanel), <span style="mso-spacerun: yes;"> </span>site-building tools, a security suite (such as
sitelock, for instance) and anti-spam and anti-virus measures, any-time
money-back guarantee, free chopping-cart tools (handy, if you intend on running
an ecommerce website), unlimited email IDs, and marketing tools are offered by
almost all good webhosts. But beware, as a lot of webhosts will provide you
with a plethora of ‘extra’ or additional benefits, while skimping out on
providing the essentials in order to attract and lure unwitting customers. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Customer Service</h4>
<div class="MsoNormal">
For a lot of the people out there, customer/after-sales service
is easily one of the most important aspects of a webhosting service. Like I
said before, you get what you pay for when it comes to webhosts. With a good
webhost and their reliable service, you won’t need to ring up customer support very
often but on the rare occasion that you do, you’ll know that (a) you will be
able to speak to a qualified professional who will make sure that any issues
are resolved at the earliest, (b) the service will be prompt, and (c) the
webhost provides multiple ways of getting in touch with them (phone, email,
webchat, etc). Quite obviously, your business will suffer if your website goes
down for some reason and the webhost takes too long to get back to you, or too
long to identify the issue and rectify the problems!</div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Search Engine Optimization</h4>
<div class="MsoNormal">
The hosting that you choose will have a direct impact on
your website’s usability as well as its search engine ranking. For starters, a
slow webhosting service will mean that your website is too slow to load up.
This means that it probably won’t rank very well either, given that <a href="http://www.mattcutts.com/blog/site-speed/">Google counts site speed as a
ranking factor</a>, giving quick-loading websites a higher ranking than ones
that are too slow to load up. Furthermore, if the webhost make regular backups
of your website and reverts to an earlier backup in case of an outage, will
that have an effect on your website, like dead links, 404 errors or a loss of
on-site changes – all things that could adversely affect your SERPs. </div>
<div class="MsoNormal">
<br /></div>
<h4 class="MsoNormal">
Cost vs Benefit</h4>
<div class="MsoNormal">
At the end of the day, it is essential to have a variety of
options, and be able to do a cost-benefit analysis for the webhost that you
intend to choose. The amount of money that you save on by choosing a cheap
webhosting service will probably be lost when you start running into problems,
downtimes and/or outages. And if your business or your livelihood depends on
your website, or if you depend on your website as the sole source of your
income, you probably cannot afford for your website to go down (or give your
problems) for even a few minutes, let alone a few hours or days. </div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com2tag:blogger.com,1999:blog-7004468365087681499.post-85293979432871455972012-10-25T13:01:00.000-07:002012-10-29T22:19:34.909-07:00Video Blogging and Vlogging Basics<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
With the advent of Web 2.0 and in particular the rise of
free video-hosting and video streaming websites, video blogging, or ‘vlogging’
as it is commonly referred to, has really taken off. </div>
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<br /></div>
<div class="MsoNormal">
Rich media content, in particular video-based content, tends
to get a lot of visitors, exposure, and gives you a chance to be seen and heard
by thousands of people easily. It is one of the best ways to get the word out.
And for me, one of the biggest advantages of video blogging is that it also
gives you the chance to ‘go viral’. </div>
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<br /></div>
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For all vloggers out there, Youtube will easily be one of
the biggest weapons in your video blogging arsenal. Not only will your video
content be seen by your visitors on your blog, it will also allow you to rack
up subscribers on your Youtube channel, and be able to drive more traffic to
your blog using Youtube. The latter, in particular, could be extremely
beneficial since Youtube gets millions of pageviews and visitors every day, and
is the second largest search engine (after Google of course)!</div>
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<br /></div>
<div class="MsoNormal">
If your videos are good, and you spend as much time and
resources on delivering valuable content through your videos as you would do
writing great content, your vlog is sure to get tons of views, allow you to get
a large number of subscribers, drive in traffic, and of course the potential to
‘go viral’.</div>
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<br /></div>
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Here’s <span style="mso-spacerun: yes;"> </span>10 points on how
you can do all that (plus a few important considerations if you’re serious
about video-blogging):</div>
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<br /></div>
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1. Hardware: If you’re really serious about vlogging, you
might need to think about getting professional-grade hardware, or at the very
least, reasonably good hardware (as your webcam or laptop-equipped camera
simply won’t cut it). I’m talking things such as a good video camera (or a
camcorder) with a tripod/stand, and an external microphone (nowadays, even the
cheapest cameras have a port for an audio line). The video and audio quality of
your video will be extremely important; grainy or unclear video, or inaudible
or low-quality audio will simply ruin your efforts.</div>
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2. Environment: As far as shooting and making the videos
goes, try doing so in a separate space in your house, or somewhere else – try
creating a studio of sorts, if at all possible. This should ideally be a big
open space, with a white background, that has enough light, and most
importantly, is away from noise and distractions. Lighting is pretty important.
</div>
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(Additional read: I highly recommend <a href="http://www.socialmediaexaminer.com/10-steps-to-successful-video-blogging/">reading
up here</a>, if you want to learn more about hardware, audio, video, lightning,
etc). </div>
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<br /></div>
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3. Screen Capture: The good thing about video blogging is
that you don’t even need a camera. For instance for tutorial-based videos, you
could simply capture your computer screen using a software like <a href="http://camstudio.org/">CamStudio</a>, <a href="http://www.techsmith.com/camtasia.html">Camtasia</a>, or any other alternatives
to do so. You can then use an video editing software to integrate audio (such
as a narrative) with it, in order to turn it into a proper tutorial.</div>
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<br /></div>
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4. Identify Audience: This is marketing 101, simple as that.
In order to produce content – any sort of content, you need to know who you’re
making it for, and who are you potential ‘customers’. Once you’ve identified
your potential target audience, you will be able to produce content that is
specifically tailored for them, and come up with an idea and develop a product
that appeals to them.</div>
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<br /></div>
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5. Channel: If you’re video blogging, it is essential to
have a channel on all major video-hosting/video-streaming websites for your
videos. This includes Youtube most certainly, but apart from Youtube, make an
account on websites such as Metacafe, Vimeo, and DailyMotion as well. The best
part is that you have to shoot/make the video only once, and you can then
upload it to all these sites, allowing you to generate traffic from multiple
sources and maximizing your exposure with minimal effort!</div>
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<br /></div>
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6. Helpful: Make sure that your videos are helpful, and that
you put across content that genuinely helps your target audience in one way or
the other. For instance, you could try your hand at doing video-reviews (and I
recommend every affiliate marketer to give this a go!), a walkthrough for a
game or how to set up an application, a inside-and-outside review of the new
Honda, or any other ‘how to’ video for instance, depending on your niche. Make
sure that you video is actually helpful, and that it gives each one of its
viewers a reason to watch it, and share it with others. </div>
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<br /></div>
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7. Current: Vloggers need to be current, and up-to-date with
the times. In order for your videos to get views and social shares, they need
to be current, such as on a popular trend, a fad or a new product release.
Something that people in your niche can easily relate to. For instance the most
popular trend right now is <a href="http://en.wikipedia.org/wiki/Gangnam_Style">Gangnam
Style</a>; and I really do mean that it is the rage right now! We have Gangnam
Style-videos and memes popping up on the TV, on the internet and left, right
and center! A lot of humor-based video bloggers have found ways to relate this
to their videos and incorporate the infamous dance into their videos. There
have also been plenty of spoof advertisements based on this video, which have
had tons of views!</div>
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<br /></div>
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8. Originality: Try being as original and unique as
possible. There are probably hundreds of other video bloggers in your niche
that are essentially doing what you are. What makes you different? What makes
you stand out? What gives you the edge over them? Try being original, try using
humor, hell you could even try being controversial and see where that gets you!
</div>
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<br /></div>
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9. SEO: As an SEO, I would strongly suggest that you
optimize your videos for search engines. If, for instance, your video ends up
on the top of the SERP for popular keywords, you’ll be able to get a lot of
traffic from Google. For this purpose, choose the right keywords (not more than
a 1 or 2), that are relevant to your video and are popular as well (use a
Keyword Research Tool for this purpose), and use them in your video wherever
possible. If you’re reviewing an iPhone app, for instance, your primary
keywords will be the ‘app name’ and ‘iPhone’. Also use these keywords in your
video title, descriptions, annotations, a video transcript (if you submit them,
which you should since it will allow Youtube and other search engines to ‘see’
your video), as well as all inbound to the video. More information <a href="http://desktopvideo.about.com/od/videoonyourwebsite/tp/videoseo.htm">here</a>.
</div>
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<br /></div>
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10. Marketing: You’ll still need to market your video like
you would market your text-based (or any other) content. Social media, guest
posts, on your own blog, advertisements (online and offline), merchandise
promoting your channel… And speaking of your channel, make sure that it is easy
for people to subscribe to it, and that you add a subscribe button to your
blog, your social media profiles, in the email signature as well as all your
products. Leverage the ‘video response’ feature of Youtube by leaving the link
to your video as a video response to other relevant videos. </div>
Anonymoushttp://www.blogger.com/profile/09537240930714651129noreply@blogger.com0